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Mr. Goodbar
So simple. So basic. Mr. Goodbar. It's All In the Name.
The Activation
During Halloween season we disguised Mr.Goodbar as a new Hershey's bar by double wrapping it. The outer wrapper reads
"Hershey's with Peanuts" but when opened the original Mr.Goodbar packaging is revealed.
OOH: Subway Takeover
After the activation. Mr. Goodbar will launch it's new ad campaign. "It's All in the Name.
The ask was to include a subway station domination with in the campaign.
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